Freelance services
FREELANCE CREATIVE WRITER
Lily is a trained journalist with eight years experience working across print, digital radio and television. Her passion lies in travel, feature and profile writing - having worked as a features reporter for national publications such as the ABC, The West Australian and Sunday Times Magazine. She also currently manages all written content for southaustralia.com - including over 200 travel articles. Her expertise is in creative content writing for digital spaces, subediting and documentary storytelling.
FREELANCE PRODUCtion and creative direction
We have extensive experience in end-to-end shoot planning and production. We can assist with everything from talent sourcing, pre-production, permits and permissions, itinerary planning all the way through to post production. Lily also has demonstrated experience working as a creative director for digital.
social media management
Lily currently manages the social and content team for the South Australian Tourism Commission. Her video first content strategy won the team the 2023 national AMI Marketing Award for best social media strategy and has seen the team again shortlisted for a Mumbrella Award in 2024. She has spoken at conferences nationally about social media best practice and strategy, managing an audience of over 2 million people. During her time as Social Media and Content Manager, Lily has earned the Commission over 127 thousand new followers on Instagram alone, built a following of nearly 60 thousand on TikTok, reached nearly 50 million people through Instagram Reels and saved the Commission $1.4 million in equivalent advertising on Meta (how much would have been spent on paid media to reach the same number of people via owned IG Reels). Lily offers her experience and expertise on a consultancy or retainer basis to select clients.