SOCIAL CONTENT CREATION

Have you ever posted a really polished, brochure worthy image to your social media and it’s just…flopped? You can spend thousands on highly polished, billboard worthy imagery only for it to not perform on digital channels. That is because audiences see overly produced content on social media as a trick - a gimmick or advertisement that they didn’t ask for in their feed. They will dismiss your content (and your brand) with the callous flick of a thumb. That’s why we are passionate about brands understanding the value of social first photography. Our founder, Lily, has spent years leading one of Australia's best social and content teams. Her secret to success? managing and producing photoshoots with the sole aim of capturing content for social media.

We have experience creating viral social video content - with videos reaching in excess of 10 million people. Our founder, Lily, was awarded the national Australian Marketing Institute marketing excellence award for best social media strategy in 2023 thanks to her groundbreaking approach to vertical video content. Through her time leading a high-performing social team and developing a video-first social strategy, she has learned that true success lies in consistent results. Looking beyond the quest to go viral, Lily delivers consistency for brands through captivating storytelling and trend driven content - earning brand awareness and conversions on social platforms. Businesses that are not creating vertical video content to promote their services will be left behind in todays market. That’s where we come in. Nobody puts Baby (or your business) in the corner! Let us produce, shoot and edit best-in-class video content for your social platforms so you can remain competitive in the digital landscape.

Running out of things to post on social? We get it! Sometimes it can feel like social media feeds are just an endless stream of mediocre content. Your post could be getting lost down stream, your target audience mindlessly scrolling past a post it took you a week to find and create.

That, right there, is the opposite of a content strategy. It’s time to break that cycle. We have one simple mantra - ‘don’t just post for postings sake’. It is important to create original, thought-provoking content that both educates and entertains your audience. This is how you create genuine community connections and drive conversions. But amid the many other responsibilities of running a business, curating a thoughtful post can easily fall to the bottom of the list.

Let us bump it up! We can curate bespoke content suites for use across your channels, delivering you months of content in one hit.